Goodbye 2009.
As we are counting down the days towards the end of year 2009, is time to reflect on what were accomplished in the past 12 months, and look ahead towards what are to be done over the next 12.
Designer Figures wise, I would say we took it easy in 2009, and only came out with a handful of items, but I stand behind every release, I believe none of them were made for the sake of making. Not all of them were well-recieved, but you know my attitude towards that; As long as I like it, hell, we're making it! After 8 years, this part of the company motto has left unchanged. Huge thanks to our friends for putting up with us, and allowing us to come up with some really cool projects. Let's name drop a few as I send my most sincere thanks to these individuals. Mr. Hiroshi Fujiwara from Fragment, we had the pleasure of making vinyl figures of the man himself. We released 2 editions so far, 3 more are on deck in 2010. Endo-san from Devilock; I collected Palmboys when I first started collecting figures, so being allowed to produce a new edition of Palmboy in such a tall size was quite meaningful to me. Sam Lee and his Subcrew; With me living in Shanghai for so long, people often neglect the fact that adFunture is a Hong Kong outfit, and it has been really fun to work with one of the iconic HK streetwear brand on a special edition of YOKA. Our Taiwan connections, Remix, Mania, Revelator, Filter017, really awesome to have all you boyz worked on the Mini G-Robot Series and YOKA Series 1, this was a long time coming. Greg and Mikal from MISHKA and Joel, who would have thought that the Bootleg Kaiju would be so well recieved?! Frankly, I didn't, I just thought it would be fun to try making some colorful Kaijus. These guys are amazing to work with, and definitely expect more to come out of this partnership down the road. Last but not least, huge thanks to Futura. Only 140 pieces of his tag have been made so far, and that's between 2 colorways. If you didn't get one for your collection yet, you surely should, as we have no plans to mass produce such an meaningful piece in terms of graffiti and vinyl arts.
Teddy Troop Series is still on-going, so don't let the introduction of YOKA make you think otherwise. With the introduction of YOKA, however, does allow us to release more ideas on a more regular basis. YOKA Series 1 has just came out, and I'd say the distribution channels are not matured yet, but we are working hard to improve that. So hopefully, the YOKA product can be more accessible in 2010. Aside from the platform figures, many unique sculpts are in the pipeworks. Some of you might have seen samples of the works we are doing with Nate Van Dyke and Parra, those will be released in the first quarter of the 2010. There are more that you've never seen, and it will remain that way until they are good and ready.
Besides the designer figures, I have been intrigued by sneakers and clothing for a long time, hence the introduction of SoleGoodz Sneaker Boutique out in Shanghai. Clothing wise, adFunture actually offered a small collection in Asia in the second half of 2009, responses have been very positive. However, with the differences in visual directions, we have decided to ease off trying to turn adFunture into something it is not, which it should remain as a designer figure outfit. I've been working with SU alot on a few different lines, which are quite diverse in terms of taste and directions. These have nothing to do with what adFunture does, these are just ventures that I got myself into out of interests, and I'll continue to do so in the new year. ICONIC-1 Store is now closed for rennovation, and when it reopens in early Janurary, you'll have a better sense of where we are heading (hopefully not downwards...). While all these are business ventures at the end of the day, I really want to keep it "personal" to a certain extent. If the love ain't there, then my heart won't be neither, so that won't work. With that said, I guess it is safe to say that adFunture will have some changes made to its structure very soon. What those changes are, I'll share with you all a bit later.
I doubt I'll have time to update this blog before Jan 1st, as I'll be heading over to Beijing (yes, again!) tomorrow. I'll end this post with my sincere wishes to your families and you all, have a happy New Year, and as YODA said "May the force be with you" in 2010!
Eddi
Dec 29th,2009
Designer Figures wise, I would say we took it easy in 2009, and only came out with a handful of items, but I stand behind every release, I believe none of them were made for the sake of making. Not all of them were well-recieved, but you know my attitude towards that; As long as I like it, hell, we're making it! After 8 years, this part of the company motto has left unchanged. Huge thanks to our friends for putting up with us, and allowing us to come up with some really cool projects. Let's name drop a few as I send my most sincere thanks to these individuals. Mr. Hiroshi Fujiwara from Fragment, we had the pleasure of making vinyl figures of the man himself. We released 2 editions so far, 3 more are on deck in 2010. Endo-san from Devilock; I collected Palmboys when I first started collecting figures, so being allowed to produce a new edition of Palmboy in such a tall size was quite meaningful to me. Sam Lee and his Subcrew; With me living in Shanghai for so long, people often neglect the fact that adFunture is a Hong Kong outfit, and it has been really fun to work with one of the iconic HK streetwear brand on a special edition of YOKA. Our Taiwan connections, Remix, Mania, Revelator, Filter017, really awesome to have all you boyz worked on the Mini G-Robot Series and YOKA Series 1, this was a long time coming. Greg and Mikal from MISHKA and Joel, who would have thought that the Bootleg Kaiju would be so well recieved?! Frankly, I didn't, I just thought it would be fun to try making some colorful Kaijus. These guys are amazing to work with, and definitely expect more to come out of this partnership down the road. Last but not least, huge thanks to Futura. Only 140 pieces of his tag have been made so far, and that's between 2 colorways. If you didn't get one for your collection yet, you surely should, as we have no plans to mass produce such an meaningful piece in terms of graffiti and vinyl arts.
Teddy Troop Series is still on-going, so don't let the introduction of YOKA make you think otherwise. With the introduction of YOKA, however, does allow us to release more ideas on a more regular basis. YOKA Series 1 has just came out, and I'd say the distribution channels are not matured yet, but we are working hard to improve that. So hopefully, the YOKA product can be more accessible in 2010. Aside from the platform figures, many unique sculpts are in the pipeworks. Some of you might have seen samples of the works we are doing with Nate Van Dyke and Parra, those will be released in the first quarter of the 2010. There are more that you've never seen, and it will remain that way until they are good and ready.
Besides the designer figures, I have been intrigued by sneakers and clothing for a long time, hence the introduction of SoleGoodz Sneaker Boutique out in Shanghai. Clothing wise, adFunture actually offered a small collection in Asia in the second half of 2009, responses have been very positive. However, with the differences in visual directions, we have decided to ease off trying to turn adFunture into something it is not, which it should remain as a designer figure outfit. I've been working with SU alot on a few different lines, which are quite diverse in terms of taste and directions. These have nothing to do with what adFunture does, these are just ventures that I got myself into out of interests, and I'll continue to do so in the new year. ICONIC-1 Store is now closed for rennovation, and when it reopens in early Janurary, you'll have a better sense of where we are heading (hopefully not downwards...). While all these are business ventures at the end of the day, I really want to keep it "personal" to a certain extent. If the love ain't there, then my heart won't be neither, so that won't work. With that said, I guess it is safe to say that adFunture will have some changes made to its structure very soon. What those changes are, I'll share with you all a bit later.
I doubt I'll have time to update this blog before Jan 1st, as I'll be heading over to Beijing (yes, again!) tomorrow. I'll end this post with my sincere wishes to your families and you all, have a happy New Year, and as YODA said "May the force be with you" in 2010!
Eddi
Dec 29th,2009
Labels: 2009, adfunture, teddy troops, yoka
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