adFunture Workshop
So alot of people asked us why we have a few new sections on our site like adFunture+, adFunture Workshop, Edvolut, etc. And they can't really see the difference. Yes, is confusing, isn't it?
Actually, is not. Or, should I say it will not be.
"adFunture+" is a special product line that we have lined up. Mostly very limited pieces, or, stocked in specific spots. You'll see more from this line starting Jan of 2007.
EDVOLUT is actually my "pet label", where I do special projects with the brands or items that I like personally, and might not actually fit the usual adFunture product categories. For example, the E009 denim is under the EDVOLUT label.
Most people do not question the section "adFunture Workshop", since this was the name we started with 4yrs ago. So, to most people, adFunture Workshop is our full company.
Well, actually, we are about to make a twist here.
Most designer toys labels now, like adFunture, don't actually run their own factories. Is normal. Designer toys productions are low in volume, by nature, and it doesn't really make sense for brands to manage a full blown factory to produce their runs of 500 to 2000 units of figures. So, these production jobs are usually outsourced. Normal. So, sign a designer to design, source a factory (or a trading company in HK and have that trading company look for a factory) to produce, distribute the products yourself or go thru a national distributor. Typical. adFunture ran for 4yrs under the very same business model.
This model has its upsides, and downsides.
We especially put "adFunture Workshop" as a separate label a few months ago, because we knew it is time to change our model. It is time to finally gain full control.
We are opening our very own adFunture Factory. Mainly concentrating on designer vinyls. High quality vinyl, detailed paint jobs, low runs. All under our control 100%. This ensures our own quality standard, and delivery time. This also means we skip all middlemen, and no lack time.
To individual artists, that means adFunture can now take on your production jobs individually and personally.
That's the new ADFUNTURE WORKSHOP.
Eddi on 10.23.06 @ 05:39 PM CST [link]