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June 2007
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BERENJENA - IS HERE!!
Thursday, June 28th

INVOKE Tee Debut Season


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INVOKE is the new street wear label that we are working on, and its debut collection is finally ready to launch. As I'm personally very against one-tee-labels (meaning one person making one t-shirt and calls it a fashion label. imagine if that's the way, then how many clothing label will exist in one city!), INVOKE's debut collection has over 20 t-shirts, while the caps and other accessories are soon to come out as well. While the adFunture clothings are more geared towards the characters that we work with on the toys front, Invoke has total freedom as to what it wants to express and the elements that it can make use of.

Expect to see this line showing up in North America and Europe soon.


Eddi on 06.28.07 @ 11:52 AM CST [link]


Get them outta here


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While we have been quite quiet on the retail side of things, there are actually quite a few interesting projects in the sculpting room. It will surely be an interesting year for adFunture over the next 12 months.

We will have steady product releases every month starting next month. The goods are now all packaged up waiting to be shipped out to our distributors, we are talking about Reach Teddy Troops, G-Robots, etc. For Teddy Troop collectors, you'll have a fun year for sure. At least one per month, I mean the 10 inchers. But of course, as always, we won't announce it until they are ready to ship.


Eddi on 06.28.07 @ 09:54 AM CST [link]


Wednesday, June 27th

New Layout / Willa Chocolate


It has been quite some time since our last site maintance, and we finally did something about it this week. Nothing major, just a new layout in terms of colorcoding. I want the site to be really clean, so this color scheme is minimal enough. There'll be more things to be added to this exisiting site, so do stay tuned.

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The ladies at Willa Brand from Australia sent over a very nice little gift this week; their dark chocolate figs. Not always tempted to have chocolates, but these one are really good. Thank you, Lisa.


Eddi on 06.27.07 @ 03:26 PM CST [link]


Tuesday, June 26th

Absolut Ice Bar Shanghai


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Visited the grand opening of Absolut Ice Bar Shanghai over the past weekend. Heard alot of ice bars, so it was interesting to finally see one up close and personal. All the ice used in there were imported from Sweden, everything down to the glass we drank with.

Cool. I mean it.



Eddi on 06.26.07 @ 11:07 AM CST [link]


Wednesday, June 20th

Quiksilver Day 2


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Day 2 of the Quiksilver event.
Another university, don't know the translation of the name, sorry. A different crowd, different vibe. The students were quite into what we do, most of them actually read about adFunture in different magazines. Some came up to ask different questions about the label, which we gladly explained to them. We believe it is about sharing information in order to educate. One young lady actually said to me that she never thought that I would visit her school. My response was "Why so surprised? We will go where people are interested to know about sub culture. Is not about just cool and untouchables."


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Today was Jukai's turn to put on the show.

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Master at work.

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Eddi on 06.20.07 @ 11:48 AM CST [link]


Tuesday, June 19th

adFunture x Quiksilver


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This week, we worked with Quiksilver to bring skateboarding and graf to universities in Shanghai. First stop was Industrial University. Mr. Box did the paint on deck. Very nice turnout.

We will hitting up 2 other universities this week. Jukai is up next, and I'll be painting on the last event. Yeah,... Eddi painting...


Eddi on 06.19.07 @ 11:48 AM CST [link]


Monday, June 18th

Transformer x Nike Free


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These gifts arrived from Japan and brought great surprise. The special project "Transformer x Nike Free". I found that quite interesting. I wanted a set ever since I read about it on HB. Well, thanks to the good folks in Tokyo, I now have these 2 pieces in my toy collection. A big thank you.


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Details. Details.. Details. Is all about details nowadays.


Eddi on 06.18.07 @ 11:40 AM CST [link]


Sunday, June 17th

Something new


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Something in the works at the adFunture Studio. Don't have much info to post up yet, but hey, a picture beats a thousand words... You make up your own assumptions from here onwards.




Eddi on 06.17.07 @ 05:42 AM CST [link]


Uniqlock



Eddi on 06.17.07 @ 05:31 AM CST [link]


Thursday, June 14th

FU Cap


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This will be available for international orders soon. For those who like Reach and his FU, this one is for you.

Eddi on 06.14.07 @ 02:13 PM CST [link]


Sunday, June 10th

CHOZ AF1


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These 2 beauties arrived to the studio before the weekend, Nike Air Force 1 Premium with 3M application. The colorways are ill. I've loving the rainbow linings on the sole.

thanks to Nike for the hookups. Definitely fun to see more and more AF1s coming out this season.


Eddi on 06.10.07 @ 10:09 AM CST [link]


Friday, June 8th

Fast Company


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In a recent issue of Fast Company magazine, I found myself pasted on one of the spreads, a photo of me smoking during the photo shoot.. Not exactly what we are trying to promote, but somehow the editors decided to use this shot. This small mention in the magazine brought quite attention to what we are trying to do in Shanghai, and led to more people asking what adFunture is about. Interesting how these small write ups usually help small companies to gain attentions in a completely different market sector. What can I say? Thanks guys for your interests.

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Eddi on 06.08.07 @ 12:09 PM CST [link]


Thursday, June 7th

FLY x Nike Blazer Launch Party


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Last week was the official launch party of China's skateshop FLY's Nike Blazer. Nike invited me to the party and I brought John Jay and Frank to it as well. Hey, is a party, right?!


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John Jay is the head creative of advertisting giant Wieden+Kennedy. He was the one who came up with most of the successful global campaigns for Nike. Mad respect. He comes to the Shanghai often to check out the operation, so whenever we have time, we'd try to meet up. This party was right in time. So I figured, why not bring John to the SB party.


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I would say the party was a successful one. And the shoes were absolutely dope. Thanks for hooking it up, Alex. And as always, loving the sneaker world.


Eddi on 06.07.07 @ 05:04 AM CST [link]


Sunday, June 3rd

United Arrows


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Did a dialog session for Men's Soul last week, and sat next to me was the founder of Japanese apparel giant United Arrows, Mr. Yoshio Ihara. A very interesting person, and of course, very experienced in his field. This is why I love living in Shanghai; I get to meet with some of the most interesting personalities in our business, or sometimes, outside of our business circle.

After the session, we stood aside to continue our chat, he was as interested in what we are trying to do here as I am interested about his doings. great times.


Eddi on 06.03.07 @ 11:39 AM CST [link]


Army of Troops


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They are ready to invade your world.

The REACH's version of 10" Teddy Troops were nicely lined up in the factory last week, as we were about to put them all together and box them up.

I like how figures are lined up in groups.. that scene can be breath-taking...


Eddi on 06.03.07 @ 11:32 AM CST [link]