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01/06/2008: "Yoho PACKED da House."

Shanghai's Absolute House was literally FULL HOUSE last night as the Mainland trends magazine YOHO threw its 2nd anniversary party there. The magazine has the largest readership in the urban trends sector in Mainland, so it attracted tons and tons of people to its party. Sam Lee from Subcrew was spinning on stage, entertainers, street brand owners around Asia also came and drew lots of fanfare. Too much fanfare, actually, the good party got stopped by the police (again) due to capacity overload...


Even the third deck of this 3 leveled club was packed as over hundreds of guests were still outside the doors trying to get in. Hence the overload.


Bruce the man behind both Taiwanese labels Overkill and Mania.


Wade the REVELATOR in da house representing Taipei.


REMIX's very own Eric trying to get some... haha good luck, bro.


Big up to my boy CHRIS for organizing the party. Is alright, bro, next time, we'll find somewhere the cops can't find us. Live & learn, brother.

The whole adFunture gang showed up, with another 7 brands from Taiwan, and One Way, Subcrew (of course) from HK, the dinner party was already like a trade show... the actual party was more like the afterparty.

I'm sure lots of people will be "talking" about this event for some time down the road, but I always see both good side and bad side for each incident. And this one was no different. Yes, better control and management would have helped, and the lack of experience in event organization was apparent. With such a strong readership support, the lack of crowd control for a YOHO event would have meant disaster. The result was somewhat foresee-able. The good side was the fact that this event was in a way open enough to allow the regular joes to show up and have fun, and with the growing Mainland urban market, you have yourself ALOT of joes, and it was apparent that Yoho did gain the people's support and showed up. In hindsight, an over-crowded party full of strangers is better than just a private club with friends from an A-List. You really want people to participate.. but in an organized manner.

Anyways, I'm sure the haters will talk trash, and chances are, they do have their points. But I think constant negativity won't help. Live and learn, and I'm sure the boys at Yoho learned alot last night. Hope they come out smashing next time around.

A friend posted this a month back, and I'll ask again here: "What have you done lately?"

Take it easy, guys.