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10/16/2007: "Lebron James & Mark Parker in Shanghai"

My "Nike Week" finally came to an end last night, with Lebron James in Shanghai launching the new Nike Lebron V - China Edition signature sneaker. He was in the city mainly for the NBA Asia Tour, so, a nice touch on Nike's part by putting up this event. The CEO, Big Daddy, of Nike Corp, Mark Parker also came to the event. As part of the grand event, Mr. Parker presented King James with a "gift". That's the Chinese styled painting in the photo.

adFunture Studio was asked to make the "gift" for this occasion, and we had great fun doing it. It was silk-screened on chinese scroll canvase. This was our first time making this type of art prints as well. It was exciting for our studio as we watch our work being presented in such a manner. Normally, projects are assigned to individual members in the studio to take up, but this project in particular was a group effort due to time constrains. Our crew got down and busy with this. And we like what we came out with. Thanks to Nike for getting us to do this. Is work, but is also a great honor as a creative studio being able to make this type of items for such a special occasion.

Ok, now, back to our regular adFunture programming.

Check out the JLed 10" TT we just posted on the main page. This is sick.




Nike Week continues。在同乐坊的Nike 1 on 1 battle event，adFunture Studio负责了部分视觉系统。这项目确实很有趣。这次为着Lebron James到沪发表Lebron V的中国别注版，Nike China提出由adFunture制作相对的布景视觉。自觉得很有意思因为这次全Studio的成员都有份参与不同部分，不像平时会分project和分工。一次真正的Team Project。还好Jukai及时从台北回沪，可以插手这次项目。没有设计总监在怎成呢?!

这次活动，adFunture参与的部分其实真得很小，整体活动是由Nike China自己操刀的。一班Nike crew真的很辛苦，而换来的结果很成功。每一个Nike event背后都有一大半幕后功臣和巨大的工作量，当然还有明显的创意。希望大家看到这些活动时也尊重背后的苦心。