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10/12/2007: "adFunture Europe"

Months in the works, we finally reveal ourselves today. We have established adFunture Europe in London. The London team will take on the role of Europe product distributor as well as partial product design in the catalog. The Europe subsiderary will also design European Exclusives on a regular basis. This is the first time that adFunture products may not be initiated by myself, I'm looking forward to this actually, the boys can definitely help ligthen my load a bit. While product design might be seamless to most, because products have always been designed by various artists in different countries, European distribution will definitely be improved by this setup. Now, European collectors have a direct contact with adFunture on European soil. Products can be seen there on a regular and consistent matter.

adFunture GSUK is our first event to kick this off with. Not the grand plan, retail is not our main objective, but this will offer ourselves a chance to meet with more collectors, and serve as a launching platform for 6 weeks. We have planned a load of new products to be launched within that time frame. The number of products release during this campaign will exceed the whole release quantity of 2006. (sounds scary, doesn't it).

Today, we introduce to you, LEFTY. Designed by UK design house HICALORIE, Lefty will be a series, so you can definitely expect "variants" to be dropped later.

筹备已久的新部门，今天终于正式公布。adFunture Europe正式成立。adFunture Europe直属adFunture Workshop Ltd.(International)名下，自设伦敦基地，销售人员，设计部门，和代理权利。这是adFunture公司第一次在欧洲设定分支。所有欧洲业务从今后由英国分支负责。除了负责在欧洲地区代理adFunture全线产品外，更会定期开发地区限定产品。这也是第一次外国会主动提案产品计划。应该会有很多火花。值得期待。

adFunture Europe即将发行的Lefty人物。由英伦设计师Hicalorie设计。是新系列的主角，随后会有4款别注。今年大家会常常听到Hicalorie这名字。

这次我就说到这里，其他项目以后再和大家分享。