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09/10/2007: "ADDY. for ADD"

A few ago, we were asked by Italian down jacket label ADD to help produce a designer figure for its brand. It was interesting to see that the company did not want to use yet another platform toy to represent itself, and has chosen to develop its own character from scratch. We enjoyed the project very much, because we didn't often see such a move from clothing brands, especially not from a down jacket company. Well, the figure is not completed, and yes, it was meant to be white. His name is ADDY.

It was definitely a blast working with Maurizio and his team on this figure. Hope Addy will be well recieved in Italy.

这段时间，adFunture正忙着一个意大利项目。朋友的羽绒服品牌ADD在欧洲已活跃多年，这位意大利朋友对他自己的品牌和产品更有着一种非一般的热情。前一阵子，他提出了一个有趣的要求：adFunture为他的ADD制作一款Designer Figure。他很希望可以有一个人物来代表他的品牌。我们很快便进行了开发程序。第一次作意大利地区别注，一次挺特别的合作。