New Balance x MITA Sneakers Series in Shanghai

Rushed back to Shanghai last Friday, mainly because I didn't want to miss the New Balance event KGPY worked on with ATP in Shanghai. I got off the plane, dropped my luggages at the studio, replied a few emails, and out again I went. Walked over to ATP which is very close to our studio.


The event was basically a show of all the collaborative MT series Japanese sneaker shop MITA Sneakers did with New Balance. All based on the MT580 model. From the first collab to the latest Series 15th were all on display inside ATP. It was not a huge exhibition or anything, afterall, each series only consisted of 2-3 pairs of shoes, but the point was more about letting more consumers know about how "cool" New Balance can be. In a market place that views NB as a traditional, conservative brand, this can do wonders.


Although the colors are way out of my reach in terms of wearability, I liked this pair the most out of the whole collection. Too bright for me though, this old man can't rock this no more.