PUMA & Sam Lee @ Hang Zhou SOS

Went to Hang Zhou on Friday for PUMA's Volo Ocean Race (VOR) event at Club SOS.
Hosted at one of the hottest clubs in HZ, PUMA is bringing their message directly to consumers rather than hosting an invitees-only gala event. Works right well to a certain degree. The sports lifestyle company has a different take on marketing comparing to its rivals. It will be interesting to see how everything plays out at the end of the day.


Subcrew's own SAM LEE was DJ'ing at the event that night.
He draws a crowd, that was within expectation, of course.

Nicole was the organizer of the event, and she spent her birthday there as well.
So I guess it was a right choice for me to have went.
Belated-Happy Birthday, Nicole.


-----------------------------------

This is ironic... I watched the movie WALL-E twice today...
And then I found this on ToysREvil..

Korean Lego-fan Gyuta built this transformable Wall-e.
Very cool, dude.