ENDANGERED SPECIES PAC by Puma & Atmos & Iwago
Really digging that Endangered Species Pac by Puma x Atmos, and found out that there is actually a third party involved in the project; Mitsuaki Iwago. He is a professional wildlife photographer with an amazing portfolio.

其實昨天提到的Puma x Atmos合作還有一點背景故事。這次是個三方聯名,除了Puma和Atmos,還有一位日籍野生動物攝影師Mitsuaki Iwago,這次collaboration包括了6雙鞋。每一款都代表著一種面臨絕種的動物。三方希望能透過這次project讓大家再留意一下這些動物。這樣的project有意義過只把Logo印在鞋跟。現在的球鞋合作越來越豐富了。Logo互用的時代好象已過去了。
More photos after the jump.
Source: Sneaker Freaker
Eddi on 05.28.08 @ 11:20 AM CST [more..]
A little Yoka in your life
After GSUK opened back in Nov of 2007, Miranda (Clutter Magazine) and I had been playing around with the idea of putting up yet another "design contest". At that point, we had quite a few question marks up in the air, for example, "which platform to use?", "so what if you win?", "how do we host this thing?", etc. The usual, you know. Near Feb of 2008, the answers became quite clear. At NYCC weekend, answers were "crystal clear". YOKA, our yet to officially release new platform figure, would become our subject for this project. After seeing YOKA standing in the display case during NYCC, all have agreed that he is THE choice. While we have a few more things planned for YOKA, the YOKA DESIGN COMPETITION would be the first event to go live.
Before it gets officially started, I'd first like to thank Miranda, Nick and the rest of the crew at Clutter for working on this with us. And for those who are considering if they should join in the fun, well, YOU SHOULD.

Please visit http://www.cluttermagazine.com/yoka for all you need to know about this contest, and how this will actually go down.
And for those who are saying to themselves "But I don't even know what da heck Yoka looks like!" Well, you'll be seeing alot of YOKA soon enough. This is not a hint, is a fact.
So, go, browse, download, print out, start sketching, and buy a good copy of Illustrator program, and get crackin'!
Eddi on 05.28.08 @ 10:11 AM CST [link]